Technology Entrepreneur
Business Development & Market Expansion
Founding, scaling and commercialising digital products — from first merchant to nationwide distribution — with a builder's view of what actually moves revenue.
Richmond Hill · Toronto · Canada
Payam Mayeli
Strategic FinTech & Digital Economy Advisor — Go-to-Market Strategist, Iran
A veteran of Iran's FinTech and E-commerce sectors, offering two decades of expertise in building the banking infrastructure that drives digital trade — turning complex regulatory and technical landscapes into clear marketing and commercial advantages.
01 — Core Expertise
Where strategy meets digital infrastructure
Emerging Digital FinTech & Markets
Reading markets before they mature
Fintech adoption, digital payment ecosystems, startup growth environments, merchant networks, local tech infrastructure and commerce trade.
The Iranian Digital Market
A market of scale and speed
85+ million population, high internet penetration, strong fintech adoption and a fast-growing startup ecosystem — read with two decades of context.
What I Focus On
- 01Market expansion & growth
- 02Business development
- 03Strategic partnerships
- 04Digital ecosystem growth
- 05Fintech & technology platforms
- 06Ecommerce trade
- 07Project management
02 — Awards & Certifications
Recognition & credentials
Agile Leader of the Year, Silver Winner
IPMA Global Individual Award 2023
Recognized internationally for excellence in steering complex, large-scale technology projects through Agile methodologies.
Project Management Professional (PMP)®
Project Management Institute (PMI)
I specialize in managing large-scale projects through structured governance, risk mitigation, and performance-driven leadership.
National Agile Leader Award, 3rd Place
Iran Project Management Association 2023
Professional Scrum Product Owner™ I (PSPO I)
Scrum.org
International certification from Scrum.org demonstrating professional competency in product ownership, agile product management, value-driven backlog prioritization, and effective collaboration with development teams to deliver high-impact digital products.
Professional Scrum Master™ I (PSM I)
Scrum.org
As a Certified PSM I, I streamline complex development through Agile methodologies. I focus on removing roadblocks and empowering high-performing teams to deliver high-value software solutions with speed and quality.
Global Engagement 2023 — Digital Leadership & Innovation
Platforms & Ecosystems (IPMA SIG), Global Project Profession Forum 2023
Participant in Digital Leadership & Innovation, Platforms & Ecosystems (IPMA SIG) and the Global Project Profession Forum 2023.
03 — Professional Journey
Two decades inside the systems that move money
- 01
Stoor
Founder
Built a digital ecosystem serving 500,000+ users on a dual-engine model of digital transformation and consumer financing. Orchestrated partnerships with major financial institutions to build an integrated credit wallet.
- Stoorify — online store platform for merchants
- Stoor Credit — installment financing
- Stoor Club — loyalty & cashback
- 02
Immiversal
Founder
A digital immigration platform connecting global talent with trusted immigration professionals through intelligent eligibility tools, multilingual accessibility and secure collaboration features.
- 03
Apsan
Merchant Management Director & Deputy Head of Sales & Marketing
A FinTech powerhouse born from the alliance of Asan Pardakht (40M+ installs super-app) and Tosan (powers 40% of Iran's banking infrastructure). Led merchant acquisition and ecosystem growth.
- 04
Hamrah Lotus
Market Development Manager
Digital financial services company formed through the partnership between MCI, Iran's largest mobile operator, and Parsian Bank.
- 05
Tehran Internet (*780#)
Leadership roles in Sales, Marketing & Product
An iconic financial platform managing 2 million daily transactions across its mobile app and USSD network.
04 — About
About Me
Building and scaling digital products in complex and rapidly evolving markets are the areas of my expertise. Over two decades, I have worked on fintech, telecommunications, and startup ecosystems in Iran, contributing to projects serving millions of users across digital payments, consumer fintech, merchant networks, startup development, and commerce trade growth. I am particularly interested in how global technology companies can expand into new regions and build strong local partnerships.
20+
Years of experience
500K+
Users served
2M
Daily transactions
05 — Marketing Services
Also Growing Iranian Businesses in Canada
Beyond strategic advisory, I partner with Iranian small businesses across the GTA on website design, social media management, and marketing strategy.